"New York City is the top market for both Jet and Walmart.com, and because of the density of the area - along with the proximity of our fulfillment centers - it's the ideal place for high-impact innovation", Nate Faust, senior vice president for the retailer's e-commerce supply chain, said in a post on the company blog.
The latest salvo is Walmart's announcement that it has acquired Parcel, a last-mile delivery service. In 2016, it purchased Jet.com Inc. for about $3.3 billion, with the website's founder Marc Lore going on to become head of e-commerce for Wal-Mart.
Walmart doesn't have stores in New York City, but it's looking to deliver same-day service to residents.
Faust added that New York City is a top market for Wal-Mart and Jet, both because of its population density and because of its proximity to some of Wal-Mart's distribution centers. For residents without a doorman, the process of accepting packages when not at home can be hard. If not picked up in a timely manner, packages are returned to retailers. Parcel's delivery vans have "No doorman?" The startup then schedules a time to deliver packages to your apartment when you're home - for a small fee.
Walmart is determined not to be bested by Amazon when it comes to same-day delivery.
Although the Parcel acquisition price was not disclosed, Walmart said in a blog post it cost less than other deals this year.
Faust said that NY is a top destination for Jet.com and Walmart.com, so Parcel, with its experience in the city, provides an opportunity.
Parcel's seven full-time employees and 45 to 50 part-time workers will join the Walmart team, Kaplan told CNN Tech.
The move also means Walmart has finally found a home in NY, where it's been blocked in its efforts to open stores for years. Unlike Amazon, however, Parcel says that its deliveries are made through an all-employee workforce.