"We have cheaper phones available than Apple; no one wants to buy an iPhone 8 or a plus", said Wang Xiao, a saleswoman in one of the area's main malls. But he canceled his order on Tuesday after reading a critical review of the device.
"Many people in Japan haven't seen the X in person yet, so they might be waiting for a chance to look at it before making a decision", he said.
As yet another evolutionary device rather than the design revolution some cash-strapped iFans may have expected, the iPhone 8 is unsurprisingly overshadowed by the much sleeker X, despite the latter's delays and availability concerns. Oppenheimer Holdings, Inc. reiterated a " rating on shares of Apple in a report on Thursday, August 10th.
Still, Apple still has its fans here. Analysts are projecting a record 245 million iPhones will be sold in fiscal 2018, a 13% increase from the 217 million expected for the current fiscal year, which ends September 30.
Fortunately, Forbes has done head-to-head comparison of the 8 and the X over the displays, speed, size, feel and other features. Some experts believe that the iPhone 8 is not enough of an upgrade from the iPhone 7. It typically releases only one flagship phone annually, along with a larger Plus version, and it bills those as the best handsets it has ever made.
The smartphones support wireless battery charging, as well as improved camera and screen specifications.
Released 10 years after the first iPhone, the iPhone X is being marketed as the future of the product line.
According to Neil Cybart, an analyst who covers Apple for Above Avalon, "I think demand is down from a year ago, for no other reason than you have another flagship phone". "It's not clear who the target market is for those two phones".
It's a meaningful day for iPhone fans around the world.
Apple declined to comment. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings.
At the other end of the country in Beijing, customers at the Apple Store in the capital's popular upscale shopping area Sanlitun were also thin in the ground on launch day.
With all that having been said, this year is still quite different from years past.
Yang Jie in Beijing contributed to this article.