Chief Executive Tim Cook opened the event at the Steve Jobs Auditorium on Apple's new campus with a tribute to co-founder and former CEO Jobs, who died in 2011. Following that, we're also expecting a big update to the Apple Watch that could include LTE capabilities, as well as AirPod, HomePod, and other Apple devices announcements. Apple will be putting a lot of new stuff out there today, and there's a long keynote coming.
This is the first product event for Apple at its new spaceship-like headquarters in Cupertino, California.
Here's everything you need to know about and the best features of Apple's new flagship product.
As rumored, Apple is releasing a new generation of the Apple TV that supports both 4K resolution and High Dynamic Range. Users in select countries, including India, can pre-order the two smartphones starting September 15.
The iPhone X has edge-to-edge display a la Samsung Galaxy and Galaxy Note; an OLED screen (more vibrant colors than LCD); full HD video support; and no tactile home button. You nearly certainly do not need what new functions this phone has.
The new Series 3 will retail for $399 with cellular and $329, the much slower Series 1 will be $249.
And yes, you'll be surprised to hear the scores achieved by the new iPhone: single core score of 4061 and multi-core score of 9959. The chip also integrates an Apple-designed GPU that delivers up to 30% faster graphics performance over the A10 chip.
The information revealed so far paints an intriguing image of the upcoming iPhone X. Although the phone is going to be a special-edition iPhone, and without doubt the most high-tech iPhone ever launched, it is likely to come with many features that have already become common in the world of Android. The company also previewed a few new features coming to iOS 11, such as augmented reality.
With it's new power, Apple TV 4K will be able to play 4K video and run it an astonishing 60 FPS (frames per second).
This is the phone you probably want most, and since these phones are often paid for with payment plans it will probably be a price difference you're willing to swallow.