In fact, It enjoyed the biggest opening weekend ever for a horror film, and only came second to Deadpool's $132.4 million opening when it came to R-rated films. It is part of the popular "Conjuring" series of movies. Directed by Andy Muschietti and made for around 35 million US dollars, the movie tells the story of seven children in Derry, Maine, who are terrorized by the eponymous being.
Critics and audiences were on the same page, too.
IT also received positive reviews, including 87% on Rotten Tomatoes and a B+ CinemaScore.
Directed by Andy Muschietti, the film stars Bill Skarsgård as Pennywise the Clown, who is a living nightmare for the children of Derry, Maine. Stephen King has announced that the movie is in the working and that there might be more in the future. "That, along with the great ensemble cast of young actors and a movie that delivered on the promise of that marketing, made the film an astonishing over-performer".
Indeed, the date proved key.
Finishing second to "It" was the Reese Witherspoon romantic comedy "Home Again" with $9 million.
But, what managed to allure the mass waves of attendees is the "universality of the fear of clowns", according to comScore senior media analyst Paul Dergarabedian. "Suddenly September is on the map with its first $100 million debut".
Making $62moutside the United States is also a good indicator of prolonged success, as is a release schedule offering little competition over the weeks ahead.
As of this writing, IT's projected to rake in $117M at the domestic box office (some estimates have it as high as $124M), a staggering amount of money which represents. well, a number of broken records. It also has the largest opening weekend for a horror film with any MPAA rating.
The success of "It" comes after a tumultuous and underperforming summer movie-going season that left the year-to-date box office down almost 7 percent from last year.
The clowns themselves are usually explained away as scaremongers looking to terrify people for fun, and over a dozen arrests were made past year in relation to the sightings. This seems to come up every few years and it's all content driven. The clown on the new movie wasn't as terrifying as the original. "This is a movie they wanted to see". Coming in at third was Hitman's Bodyguard, which fell to third place this weekend.
"It's a cyclical business".