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Pre-orders will starts from September 22, says report


While AAPL stock was surging to new record highs after better than expected third-quarter earnings, iPhone sales were actually underperforming the global smartphone market.

With Apple holding its iPhone keynote on September 12, pre-orders of the iPhone 8, iPhone 7s Plus and iPhone 7s are expected to kick off starting September 15. In 2013, for example, Apple did not accept pre-orders for the iPhone 5s due to supply constraints, and in 2015, pre-orders took place early on a Saturday morning.

Other than the iPhone 8, Apple is expected to launch two milder updates for this years' iPhone 7 Plus and iPhone 7. Apple does have a history of introducing new color variants on iPhones.

Apple's new iPhone will be called the iPhone X, according to images leaked by a leading Dutch telecom company. Apple's iPhone 7 and iPhone 7 Plus were followed by Oppo R11, Oppo A57, Samsung Galaxy S8, Xiaomi Redmi Note 4X, Samsung Galaxy S8+, Apple iPhone 6, Samsung Galaxy J7 Prime and Galaxy A5 2017.

By far, the most important product in Apple Inc.'s (NASDAQ:AAPL) lineup is the iPhone.

Some of the more notable ones include Apple removing the Home button altogether leading to thinner bezels and an all screen front, an OLED display, facial recognition to unlock your iPhone, and wireless charging (finally!).

According to Computer World, the company will be announcing its new range of smartphones at the Steve Jobs Theatre at its Apple Park on September 12 and will ship its devices 10 days later. Samsung is a major producer of OLED screens (its phones have used them for years), and Apple reportedly retained Samsung as the exclusive provider of the displays for the upcoming release.

The iPhone 8 could cost more and speculation has suggested the price could reach $2000.

Moving the fingerprint scanner to the screen, however, will be tricky.

Recently, there were reports of Apple looking for a partner apart from Samsung to source its OLED panels from.

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