Google to stop scanning Gmail messages for targeted advertising

The policy change, announced by the company on Friday, will end the practice the tech major had embraced since it launched Gmail in 2004, AP reported. Users can change those settings at any time, including disabling ads personalization.

The practice had stirred privacy worries and raised concerns among many users.

The Google logo at the Google headquarters in Brussels.

Google has unexpectedly announced that it will no longer read Gmail users' messages to gain an advertising edge.

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users' e-mail contents. "This decision brings Gmail ads in line with how we personalize ads for other Google products", Greene wrote in the post. While Google didn't say when it will stop the Gmail scanning, it did say that it will continue to display targeted ads.

You can check what, and how Google tailors ads by going to the "Ads settings" option on your Gmail account.

The Mountain View, California, company said it would stop the ad-driven scanning of Gmail later this year.

Google is referring people to its paid business email model, titled 'G Suite, ' as a reference point for how Gmail will provide ads to its users from now on.

The reason? Google also wants to flog its G Suite tools to businesses, and businesses aren't keen to have their business-related mail combed through by Google, thanks very much.

Google used email scanning in the past to find possible links to fraudulent websites in emails and to filter spam messages.

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