The president will ban USA tourist travel to the island, restate the importance of the trade embargo and institute a broad prohibition on financial transactions with companies controlled by the Cuban military, according to Politico, which got a draft version of the new policy.
"This new policy reverses the Obama administration's support for the communist Castro regime and its military apparatus, and instead aligns the United States with the Cuban people", a summary provided Thursday by the White House said.
A person wearing a Donald Trump mask celebrates the death of Fidel Castro, Nov. 26, 2016, in the Little Havana area in Miami.
Already under strain from his incendiary comments about immigration, Trump's actions threaten to further inflame relations with Latin American countries; for decades, USA intransigence towards Cuba has been a major sticking point for relations.
James Williams is the President who works on normalizing the U.S and Cuba relations.
"Despite criticisms, increasing travel to Cuba not only fosters tourism, it serves as a glimpse into what everyday Cubans go through". Marco Rubio, R-Fla., who lobbied for the change in policy earlier this year at the White House.
"I have a son, my oldest, in the United States", he said.
"This policy was clearly written by people who have never been to Cuba, at least not in this century", Williams told Bloomberg.
Words of praise from Rubio toward Trump are notable because they were bitter antagonists in 2016 when both sought the Republican presidential nomination.
Trump's changes, shared Thursday with the Miami Herald, are meant to sharply curtail cash flow to the Cuban government and pressure its communist leaders to let the island's fledgling private sector grow.
US tech giant Google installed servers in Cuba; global hotel operators rushed to open five-star hotels in Havana and Cuba's resorts; airlines eagerly launched regular commercial flights to different cities in the country; and cruise lines put Havana and Cuban resorts on their itineraries.
The event comes almost two years after the USA and Cuba formally restored relations, an occasion marked by the reopening of a US embassy in Havana, on July 20, 2015.
Engage Cuba, a group lobbying for an end to the embargo, estimates that 10,000 United States jobs in aviation and the cruise business already depend on Cuba. Americans visited. Cuban diplomats traveled freely through the states.
One obvious way to mitigate Russian influence in our hemisphere is through enhanced engagement with Cuba.
The influx in Americans going to see the sights has resulted in the rebirth of cruises and air service from the U.S.to the island, with nonstop flights available from NY to Havana.
To Ferrer, in her fourth year of Latin American studies at the University of Florida, such a move would squander years of progress towards a normalisation of relations between the countries - and rob many Cubans on the island their chance to rise above poverty.
Various business and advocacy groups, however, including Human Rights Watch, remain opposed to any reining back.
"Alleged improvements, like the implementation of Wi-Fi zones on the island, have only served to enrich the monopoly the military has over the country's economy", Fariñas added.
One such farm is the family-run and owned Montesino.
"Some 85 percent of our clients are Americans and they are the ones who consume most and pay the best", said Yuri Barroso, doing promotion for a restaurant on Plaza Vieja, a square surrounded by elegantly restored colonial buildings. Rather, it is the smart use of US economic power to continue to put pressure on the Castro regime for its continued human-rights abuses, even as Americans interact directly with the Cuban people.