Apple's solution certainly provides a better user experience than custom alternatives, particularly since it allows rating an app without needing to visit the App Store.
Tencent's WeChat instant messaging platform shut down the tipping function of its apps in the Apple Store in April, after failing to reach an agreement with Apple on the issue. The updated App Store rules reveal the hard restrictions led by Apple on the appearance of app review prompts and the number of time the users sees them. The changes were first spotted by 9to5Mac.
In the few months since its introduction, adoption of Apple's review prompt API has been slow.
The second restriction is on how often that prompt can show up. Chinese livestreaming video apps, including Yizhibo and Yinke, have heavily used the feature to allow users to send virtual gifts to performers. If the user decides not to leave a rating or a review, they won't have to see it over and over again every time they open the app.
Not all developers out there want your birth certificate and bathing schedule, but enough have proven themselves less than scrupulous over the years, so anything Apple and Google do to help users limit data collection and location tracking is always welcome. People have been annoyed by app review prompts for years, and this update seems to remedy the problem. Due to this many users use to ignore the app review prompts. If that results in more reviews - and reviews from users who aren't annoyed about switching apps - that's a good thing for developers, too.